Screens have gotten smaller and people like to access information on the move so it’s not surprising that users spend about 69% of their media time on smartphones. With that it mind, designing your website to be responsive is not just a feature, it’s a necessity, and without it you’re probably losing sales without even knowing it.
When designing your website it’s extremely important that you consider how it will look on multiple devices: desktops, laptops, tablets and most importantly, mobile phones.
The vast majority of customer interaction with the online world is done on mobile phones so it’s essential that your website is designed to be responsive. Meaning that the design and content gets stacked and shuffled around to adapt to smaller screen sizes.
Not only that, marketers are optimising for mobile and focusing more on mobile marketing at an increasing rate so responsive design should be at the forefront of your marketing plan.
80% of smartphone users check their phones before brushing their teeth.
If you’re still not sold, think about how you browse and shop online. Without even realising it, your favourite websites and online experiences most likely utilise responsive design. That’s the beauty of good design, it’s transparent.
57% of users say they wouldn’t recommend a business with a poorly designed website. If that’s not enough, consumers are more likely to not only recommend, but buy from the business that has a better website and offers a better mobile experience. For all your hard work, you want that result.
It’s not just all about screen size. Ease of reading and navigation are at the forefront of responsive design. The way a user will interact with your website should be your biggest consideration.
The navigation menu on smaller devices appears differently to desktop computers. To allow for the stacking of responsive websites, the navigation menu is required to be condensed so it can fit on smaller screens. A common way is to use a hamburger menu.
Suggestive of a list, when you click the hamburger icon a drop-down menu is revealed, making it easier to view menu options on mobile devices while maintaining design.
Then there’s the whole SEO thing to consider. Basically, if you’re making it hard for people to access information, Google’s smart little bots are going to deduct SEO ranking points from your website. A big hell no for all of your hard work and investment.
So, how do I make sure my website is responsive?
- The most important tool for good responsive design is the designer. Any good web designer will design your website to be responsive — and not to just be user friendly, but to still actually look good when the design gets shuffled on smaller devices.
- If you’re just testing your business idea and going down the DIY route, then most of the platforms available for drop and drag websites are responsive these days.
- You should definitely be doing this anyway, but make sure you test your website on multiple devices and browsers to make sure everything looks good across the board before launching.
If you fall into the category where your website is outdated and what designers would call ‘static’, then perhaps it’s time for a refresh? Because if that’s the case, you’re likely missing out on a whole lot of other features that help turn those clicks into sales and make your business operations run more smoothly in general.
Responsive web design is when sites are designed with multiple devices in mind so that the user has an optimal viewing experience. If you make it easy for the user to use, then they’ll be more likely to buy from you. And they’ll tell their friends too.
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Who is Rabble Rouse Creative?
Hey! I’m Kate Carman, a qualified Digital Designer and the namesake behind this multidisciplinary freelance design studio. I founded Rabble Rouse Creative with a rebellious spirit and a simple objective: to create intelligible and minimalist design concepts that help small businesses create big brands.
I'm passionate about empowering fellow creative freedom seekers with the knowledge, resources and inspiration to realise and achieve their business goals and dreams. You got this!