Subtropic is an ethical fashion label inspired by invigorating ocean swims and balmy summer nights.
Subtropic required a full brand identity package to tie in their existing branding collateral with a new, fresh and vibrant brand image that represented their wholesome, laidback and ecological values.
Subtropic’s brief was fun and included developing a logo set, patterns and images so they could be playful across all platforms from printed promo pieces, to their website and social media channels.
Kate understood my vision immediately, elevating my initial idea into a complete concept in line with my brand & aesthetic. She completely transformed my business & its presentation. I have a complete style guide to reference, which was so thorough I still haven’t used all the concepts within it. Due to my lack of technical prowess, I was confused how to access the individual concepts within the style guide, however, all I had to do was shoot a quick email and this was resolved. I wouldn’t hesitate to recommend Kate. Her ability to conceptualise as well as her versatility being two standout qualities.Jillian Johns
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