BRANDING + WEBSITE
the Online Presence package
A foundational branding & website package to establish your online presence—
built to scale & grow with your business.
BRANDING + WEBSITE PACKAGE
For brands who need an aligned brand identity & website to kickstart their business.
‘Online Presence’ is a foundational brand & website package for brands who want to make their mark in their industry now, while having the flexibility of a scalable platform to grow their business in the future—when they’re ready to implement or when their budget allows. Created for ambitious businesses that want an authentic design experience to establish a solid brand foundation that will help them establish their online presence.
+ Brands who are still finding their feet but need an aligned platform to market to their ideal audience
+ Brands who are wanting to up-level and amplify their market presence
+ Brands who want a complete visual identity that’s targeted at their ideal audience
+ Brands who don’t have the time or energy for DIY
+ Brands who understand the importance of good design
+ Brands who want to establish a solid brand & website foundation that they won’t outgrow in a year
WHAT’S INCLUDED – BRANDING:
+ Discovery & mini brand strategy call
+ Intake questionnaire to gather the essential info about your brand, industry, target audience, and goals
+ Custom logo set – primary and secondary logos
+ Curated colour palette
+ Typeface pairing & font collection (premium fonts incur a separate fee)
+ Basic brand style guide
+ One in-use brand mockup
+ A collection of files for print & digital applications
WHAT’S INCLUDED – WEBSITE:
+ WordPress website design & development for up to 4 pages
+ Customised with your branding
+ Email opt-in design & service connection
+ One development review session
+ Custom 404 (error) page
+ Responsive mobile-friendly design
+ Built with on-page SEO best practices
+ User-friendly visual builder so you can manage your site with ease
+ Site installation & domain connection
+ Google Analytics & Facebook Pixel integration
+ Access to my premium developer tools
+ Pre-work & content-gathering workbook
+ Pre-launch browser & device testing
+ Website training – 30 minute 1:1 Zoom session
+ 1-month post-launch email support
Please note, this is a foundational package created to assist brands with establishing an online presence.
It’s intended for a basic folio or service-based website. A more comprehensive and tailored website will require a custom solution.
+ Business card design
+ Email signature
+ 3 x Instagram templates (set up for easy editing in Canva)
+ Business card design
+ Letterhead design
+ Thank-you or brand card design (up to A6 in size)
+ Sticker design (great for a branded seal)
+ Email signature
+ 6 x Instagram templates (set up for easy editing in Canva)
+ Facebook banner image
+ Email newsletter design + set up (in the marketing platform of your choice)
WE’LL BE A GREAT FIT IF:
+ You know your brand ‘why’
+ You know who your target audience is
+ You are open to communication
+ You have been in business for at least 1 year
+ You have a passion for what you do
+ You are willing to trust my skills + expertise
+ You are ready amplify your online presence
+ You understand and appreciate good design
WHAT IS THE ONE-CONCEPT METHOD?
If you’ve worked with another designer in the past they most likely presented multiple options and variations of a design concept. Although it’s sometimes nice to see how a designer has translated your vision, this approach can lead to clients choosing based on personal preference and losing sight of their target audience, or trying to infuse elements into one.
How the one-concept method differs is that it flips traditional industry rules around to allow for a more thoughtful and in-depth design experience. (Shout out to Jamie from Spruce Rd. for inspiration on this proven design approach.)
WHY I USE THIS METHOD
The end goal is to have a brand aligns with your business and values and ultimately builds trust. The one-concept method allows me to create a long-lasting and effective brand by applying all of my skills, expertise and years of experience designed for your target audience. It includes a much deeper clarity, strategy, and discovery phase that results in one comprehensive, well-rounded, and refined design solution. It also makes your life easier because you can keep focusing on taking care of business.
CLARITY + STRATEGY
We (you and I — this is a collaboration after all!) set up a solid foundation for your project by kicking things off with a questionnaire, followed by a project clarity consult call so that I can get to know you and learn about your target audience. This helps me design with them in mind.
I research your business and industry to gain a thorough understanding of your target market & competition and do a whole lot of design groundwork. I’ll present you with a one-page creative brief as well as a moodboard to ensure we’re heading in the right direction before I even put pen to paper.
With an approved creative direction, I apply all of the groundwork and sketch, design & refine to create a custom identity for your brand. I then present you with one well-rounded & strategic design concept and walk you through the rationale. You review the concept artwork and provide feedback to keep the project moving forward.
Once the branding is approved, I move forward and apply the aesthetic to your website, making sure your brand is consistent across all platforms. I set you up with a solid website foundation to up-level your business and amplify your online presence.
After developing and testing your website, we hit the ‘launch’ button and shout it from the rooftops (and social media)! I prepare and package up all of your final design files ready for print and digital use. You now have a cohesive & aligned brand identity and website to grow your business!
Do you require something a bit more custom?
FREQUENTLY ASKED QUESTIONS
Why work with Rabble Rouse Creative?
I believe in a community over competition and am genuinely passionate about giving small creative businesses a platform for brand success. My mission is to get your creative ideas across the way they deserve so your brand talks to your people and your website attracts your target audience.
I develop brands and websites with room to grow as your business grows. I understand that you may not know much about branding and website design – that’s why you’re looking to collaborate with me, right? My streamlined process makes the whole project run seamlessly so you can keep getting on with your job.
How long does the process take?
To allow for the creative process, a typical branding & website project takes 6-8 weeks.
How will we communicate throughout the process?
Rabble Rouse Creative is an online business so all of our communication is done online. However, it’s a completely personable experience. Our 1:1 calls will be done via voice or video call through an online app called Zoom and we will use a project management tool to keep track of all of the design stuff. And email, of course. It’s all super easy and user-friendly so no need to stress if you’re not computer savvy, I’ve streamlined my processes to make it all run smoothly.
Do you offer payment plans and how do I pay you?
The payment schedule is typically broken down into 3-4 payments along the timeline of the project. If you’d like to discuss other options, please get in touch.
My preferred method of payment is bank transfer but I accept credit card and Paypal payments as well (however, these will incur additional transaction fees).
Will my design be custom?
Yes, it will be! I create brands and websites that are goal and conversion-led so they appeal to your ideal audience. Therefore, I don’t use templated designs, I create custom solutions.
Can I add marketing collateral to this package?
Yes, you sure can! I’ve designed this budget-friendly package for creative small businesses that need an online presence that aligns with their target audience but aren’t quite ready for all of the bells and whistles of a comprehensive branding and website experience.
You can select from my ‘Marketing Kits’ above or get in touch if you’ve got something else in mind.
I absolutely loved your flexibility and being able to adapt and understand what I was after. Your work is amazing, and so much attention to detail. You truly brought my vision to life.
– SIMONE MATHEWS, SOUL HOME
The experience was wonderful from start to finish. You have streamlined a very detailed process (web development) into an easy to understand and follow set of processes. Your expertise and care shone throughout the project. I also loved the efficient and clear communication allowing us to move succinctly through the timeline. The final product is exactly what I envisioned, thank you for bringing it to life. I look forward to working together on future projects and would not hesitate to recommend you to others.
– ALISON SHAMIR, ALISON SHAMIR COACHING
Kate is adventurous, original and professional. Her knowledge of tactical business advice is multifaceted; she takes a hands-on approach and delves deep into her work and her clients. Kate has a creative mindset to encompass new concepts and originality. Her friendly nature is infectious and a pleasure to be around.
– SARAH HOLMES, SARAH HOLMES MAKEUP
What I liked most about working with Kate was her collaborative approach, eye for detail, professionalism and cool edge. The most difficult part of the process was deciding on the logo style, making sure it evoked the right feel for my branding. Kate made it easier by refining the options and really listening to my feedback. It was a great experience having Kate design my logo and business card. I’m very proud to showcase my new brand now and love that she also does a follow up on her service.
– ARIELLE RALPH, ARIELLE RALPH INTERIOR ARCHITECTURE
Kate understood my vision immediately, elevating my initial idea into a complete concept in line with my brand & aesthetic. She completely transformed my business & its presentation. I have a complete style guide to reference, which was so thorough I still haven’t used all the concepts within it. I wouldn't hesitate to recommend Kate. Her ability to conceptualise as well as her versatility being two standout qualities.